Thursday, October 31, 2019

Columbus - First Voyage Essay Example | Topics and Well Written Essays - 500 words

Columbus - First Voyage - Essay Example Apart from his love for adventure and hope of conquest, Columbus feared that Portugal may discover the route to India and Cathay first, and, therefore, the First Voyage was necessary. Columbus was determined to get human cargo and material goods to his country and for himself thus he had an interest in slavery.3 Columbus was sailing both for adventure and getting a share of the big profits, which were to be made once, they reached the Indies. The purpose of the First Voyage of Columbus was finding a shorter route to Asia but instead of finding Asia, he landed in the â€Å"New World†. Since the trade between Asia and Europe was quite lucrative as it was full of spices. Columbus wanted to control the trade between Europe and Asia to make huge riches and fame. Muslims and Italians dominated most of the trade with Asians, and since Spain had not established any trade ties, Columbus was interested and determined to do it. The Spain rulers are simply funded Columbus hoping to enter into the spice trade through Columbus. His three missions were achieving glory, finding Gold, and spreading Christianity Gospel to the people of Asia.4 Columbus was not exploring the world when he landed in America but trying to find a shorter route to Asia for trading purposes. He rose to fame because he accidentally found the new world when he was trying to enrich himself by finding a shorter route to the spice land. Christopher Columbus came to be recognized as the discovery of America but according to historians, others had landed there first.

Tuesday, October 29, 2019

Buyers Behaviour Virgin Atlantic Essay Example for Free

Buyers Behaviour Virgin Atlantic Essay Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement. 2) Target Market. Market segmentation is a way of separating the consumers into different sections by their shared needs and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person according to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of audience this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of: thinkers, achievers, experiencers, believers, strivers and makers. The subcategories this advertisement will appeal to are: innovators because they are receptive to new technologies and who can experience the innovated technologies at a Virgin Atlantic flight; achievers because they are goal oriented consumers who like to display success to their piers, which they can display by flying Virgin Atlantic as it is high class airlines; experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through great service, food, entertainment and their flights are considered as ‘trendy’. The social comparison theory states that the consumer with higher purchase ability tends to have a higher status; this is a proof why achievers like to spend on luxurious products and services (Leon. G, 2010, p. 338). This commercial appeals to all the five effective target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon. G, 2010, p. 410). The Generation Y spends 150 billion annually and is into innovation and luxury while Generation X is considered as ‘sophisticated’ group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to: product, price, place and promotion (Leon. G, 2010, p. 58). The service being offered is not just a flight from one destination to another; it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as: flying club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012). The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The time of placing the advertisement is very important, as there are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors. American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James Bond 007 Blood Stone video game was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements. Virgin Airlines got increased attention to their advertisement by publishing their advertisement at time coinciding with Blood Stone’s release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response – measurable. It was also played during the flights on the Virgin Atlantic TV channel where it exclusively targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. â€Å"Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. †(Leon. G, 2010, p. 175) This advertisement appeals to emotional motives, which are affection, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by: James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial. Abraham Maslow created the Maslow’s Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfied during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of good reputation, status and recognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways. Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight. Cabin staff of Virgin Atlantic Airlines are told that: Youll be the face of the airline. As such, your grooming should always be immaculate even after a long, tiring flight’ (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff. Air and shelter will also be present, as the designed with up to date technology. This commercial is aimed at visual consumers that prefer and take information better through visual images or messages as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumer’s attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is: Your airlines either got it or it hasnt. There is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red color and the man who is passing the security check hasn’t got underwear on. Virgin is trying to show that their flights are ‘sexy’. This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. | | Transition from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. | | The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. â€Å"The consumer decision making can be viewed as three distinct but interlocking stages: the input stage, the process stage and the output stage†(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumer’s recognition of the service ne ed. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing. The Psychoanalytical Theory of Personality created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freud’s theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is ‘trendy’. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon. G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon. G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a bad mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contrast in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial. Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumer’s attention from the message content being sent. This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one short scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight. The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewer’s attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer.

Saturday, October 26, 2019

Pricing And Non Pricing Strategies

Pricing And Non Pricing Strategies This paper discusses about business proposal and details the pricing as well as non-pricing strategies. It also details the planning and operating decisions for the existing service that based upon the stage of economy in business cycle. It recommends an appropriate course for the service that based upon the projected credit markets and also evaluates how the current credit market affected the planning of goods and services. This paper recommends the business decisions in order to estimating the international economic conditions. It also concludes with this concept by providing internal economy effects for the planning of goods and services. Recommendation of pricing and non-pricing strategies The pricing strategies were the strategies that encompassed in order to improve the economic stage in the business cycle. The cost plus pricing was the strategy that can calculate the cost of producing goods and services to the business cycle and this strategy have taken the consideration in the case of fixed and variable costs of new good or services in business cycle. The market oriented pricing was also the strategy that can set the price of goods and this price was dependent upon the pricing of competitors. Target pricing was the one that based upon the economic stage in the business cycle for the existing goods or services. The non-pricing strategy occurred when the organization decided to distinguish its products from their competitor products in order to make the quality of service to the services. This strategy was also to maintain the market share without altering price. It included the advertising, service quality and longer opening hours for the exiting goods and services that based upon the stages of economic in business cycle (Mark Hirschey, 2008). Operating decisions for goods or services The operating decisions included the product, price distribution and advertising as well as promotion. The product was the operating decision that created as a result of a process and this product was the combination of tangible or intangible attributes for the existing goods and services that based upon the economic stages. The price was the second operating decision of goods and services in the case of providing the quantity of compensations that was given by one party to another party. In economic stages, the price was expressed in the form of currency. The distribution was the third operating decisions that were the process of making service that available for using consumption and this consumption based upon the economic stage in business cycle. The three types of distributions were intensive distribution, selective distribution and exclusive distribution. The advertising was the best suitable concern for goods and services that informed to the potential customers about services for obtaining them and the promotion included the advertising for the product line. Appropriate course for services The Xerox planning model was the appropriate course of action to make the business decisions on projected economic state in the business cycle. This planning model was based upon the financial simulations for creating the proposed planning alternatives. This Xerox planning model was also computed the financial implications of alternative marketing and production policies under various environmental conditions and generated financial statements for each set of inputs in goods and services. The optimum seeking capability was the form of Xerox planning model that developed for facilitating the selection, evaluation and alternatives of goods and services. This course of action recommended to the marketers in order to illuminate the indicators of forthcoming trends. The results of this course of action were affected by a continuation of macroeconomic trends in the global financial areas. The projected credit markets can get the innovation due to implementation of this course in the case of computing the financial goods and services (Tom Sant, 2012). Current credit market conditions The credit markets conditions could be used to raise the funds through debts issuance and the credit encompassed both investment grade bonds and short term commercial paper. The credit markets offered the bonds, securitized obligations to the goods and services that based upon the stages of economic in business cycle. The current credit markets affected the operating decisions positively by promoting the product, pricing, distribution as well as advertising to global marketing. The planning or the operating decisions of services were established by the current credit marketing conditions. This credit marketing increased the facilities to get more profit for services by the protection of good credit marketing reputation. It was used to increase the quality of operating decisions for getting more service opportunities in business cycle. The special function of planning could be served by the current credit marketing conditions in order to increasing the morale value of goods or services that based upon the stages of economics in business cycle. Business decisions Utilization of variety of sources for collection of data The business decisions were based upon the primary as well as secondary sources that could make the services effectively in order to enter into the business cycle. The primary sources included the survey methodology, sampling methods for the projected economic stages. The secondary resources included the internet research, published data and product data for the collection of data. This business was to store the information, protect the ethical issues. Understand a range of techniques to analyze the data This was also the effective business decision in order to analyze the data for making the business purposes effectively. This business decision represented the value of mean, median and mode for making the valid conclusion for the goods or services. The standard deviation of this data analysis was used in the case of measuring the dispersion. The business values were dependent upon this range of techniques in order to analyze the business data effectively. Effects of international economy The international economy was having influences on the business planning or operating decisions positively. The international economy provided the power and authority to business planning or operating decisions. The business planning could also be implemented by the effect of international economy and also this economy provided the contribution in the case of enhancing the business goods and services. The business goods and services could be reached into the global market due to the impact of international economy. The challenging influences could also mitigated by the effects of international economy thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why operating decisions of business will be protected effectively. The business goods and services has benefited with the attainment of cheap labour, technology as well as capital and this effect had promoted the planning and operating decisions for the better enhancement of business goods and services. The business growth was also based upon the arrival of international economy thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why this economy influenced on business planning positively. Additional recommendations for economic conditions Determine the pricing strategy to meet organizational goals This was the recommendation in order to ensure the organization smoothly and this recommendation was based upon the economic conditions. The utilization of cost pricing was essential to the organizational products and services. This strategy recommendation could set the price at the production cost of company that included the fixed cost at the current volume, cost of goods and certain margin profits. The pricing strategy was used to determine the product at lower prices and this recommendation was established in the case of addressing the new strategies for the development of organizational products and services. This recommendation also allowed the organization to capture the new clients in the market for building the image for the new products thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why the implementation of pricing strategies was essential for an organization. Conclusion The concepts of business proposal and pricing as well as non-pricing strategies were discussed. The operating decisions of organizational services were detailed and the recommendations of appropriate course for projected credit markets were described. The conditions of current credit market on organizational goods and the recommendations of business decisions were examined. The influence of international economy on organizational products and the additional recommendations for the organizational improvement were concluded.

Friday, October 25, 2019

Anthem Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Anthem Essay   Ã‚  Ã‚  Ã‚  Ã‚  As one reads Ayn Rand’s significant quotes from the story of anthem, there is always a main theme that is trying to escape, just as Prometheus escaped in her story. All three of the listed quotes work as a trio to sing that We; as society, works to defeat individuality. The quotes emphasize that we cannot survive without individualism and being alone brings out our unique personalities. It is true that all the quotes work as one, but at the same time they have their own individualism. Each quote holds a purpose of its own and the author wants to express the quote to each persons understanding. Rand’s quote, â€Å"The word ‘We’†¦ crushes all beneath it, and that which is white and that which is black are lost equally in the tray of it,† implies that the black and white are the independent people in society. It is shown that as people are made on in society by gathering they lose their independence. As one all the minds of the people mix their black and white paint to produce a lost tray. They no longer have their own ideas, but now they have a conclusion of everyone’s ideas All the unique qualities of the people are crushed and the group gets all the credit for being unique. People do not want to be put together and treated equally. People want to be treated with respect for what they have done. In the novelette, Prometheus invents electricity by using his own mind. He wants credit for this invention and wou...

Wednesday, October 23, 2019

Marriott Corporation” the Cost of Capital Essay

What is the weighted average cost of capital for the Marriott Corporation and cost of capital for each of its divisions? – What risk-free rate and risk premium did you use to calculate the cost of equity? – How did you measure the cost of debt? – How did you measure the beta for each division? Solution What risk-free rate and risk premium did you use to calculate the cost of equity? – Risk-free rate proxy The risk-free rate is determined using the yields of U.S. Treasury securities, which are risk-free from default risk. U.S. Treasuries are subject to interest rate risk, therefore, the selected maturity should correspond to an investment horizon[1]. – Investment horizon According to the cost-of-capital calculation methodology used by Marriott Corporation, lodging division was treated as long-term, while restaurant and contract services divisions were treated as short-term because those assets had shorter useful lives. – Expected return proxy Arithmetic average return is more suitable than geometric mean as it is better in estimating an investment’s expected return over a future horizon based on its past performance (geometric mean is a better description of long-term historical performance of an investment). – Risk-free interest rate Taking into account the above, arithmetic average annual returns of long-term U.S. government bonds for the period 1951-1987 (4.88%, see Appendix 1) is  considered to be risk-free rate for lodging division. Arithmetic average annual returns of short-term U.S. government bonds for year 1987 (5.46%, see Case Exhibit 4) is considered to be risk-free rate for restaurant and contract services divisions. – Market proxy S&P 500 index is selected as a market proxy as it is believed to be close to the true market portfolio. As it is important to use historical returns for the same market index used to calculate beta (which is given), an assumption is made that the given leverage data is calculated based on the same S&P 500 index. – Market risk premium Market risk premium should be calculated for the same horizon as that used for the risk-free interest rate. Thus a spread between S&P 500 composite returns and long-term U.S. government bond returns for the period 1951-1987 (7.88%, see Appendix 2) is a market risk premium for lodging division. A spread between S&P 500 composite returns and short-term U.S. government bond returns for year 1987 (-0.23%, see Case Exhibit 5) is a market risk premium for restaurant and contract services divisions. How did you measure the cost of debt? Marriott Corporation and each division are given market value-target leverage ratios and credit spreads as well as U.S. government interest rates as of April 1988 (see Case Tables A and B). According to investment horizons discussed above, the following cost of debt is estimated: How did you measure the beta for each division? Ideally, when estimating beta by using past returns, time interval should be consistent with an investment horizon. Betas given in Case Exhibit 3 are estimated over 1986-1987 period. As these are the only betas given, they are assumed to be relevant for both long-term and short-term investment horizons. Equity betas of each division are calculated from comparable hotel and restaurant companies. Equity betas are then unlevered taking into account financing structure of each company according to the following formula: [pic], where Tax = 40% An average of unlevered betas of comparable companies is assumed to be a proxy for unlevered betas of Marriott divisions. For calculations of unlevered betas for each division see Appendix 4. What is the weighted average cost of capital for the Marriott Corporation and cost of capital for each of its divisions? WACC is calculated according to the formula given in the case taking into account the tax shield. Cost of equity is calculated according to CAPM model.

Tuesday, October 22, 2019

How to write a superb 5 paragraph essay

How to write a superb 5 paragraph essay Five paragraph essay Professional writers do not use the classic 5 paragraph essay structure as often as the students do. Indeed, writing a 5 paragraph essay is a usual task assigned by professors to check the student`s ability to analyze a particular issue and develop the ideas logically. Being an average student, you cannot avoid writing such an assignment. However, you can perform it successfully following the simple rules. This article aims to provide you with the most effective essay writing tips that will help you to get the highest grades. Not surprisingly, such an assignment has five paragraphs:The introduction: The first body paragraph; The second body paragraph; The third body paragraph; The conclusion.If you find this structure difficult, be sure to write a simple 5 paragraph essay outline, and it will facilitate your writing. Let us have a look at each paragraph more closely and explain how to write a 5 paragraph essay.The Introduction The introduction aims to provide the reader with the general discussion of the subject, which will lead to creating a specific thesis statement. A skilled student will always start his essay with the so-called grabber a catching, challenging and thought-provoking claim that will catch the reader`s attention. The main writer`s argument should be expressed in a thesis statement. Many students mistakenly believe that the thesis statement is some general sentence that relates to the topic. However, a thesis statement is the main idea of the essay narrowed to one-two sentences. It is a very important element of your essay since the entire paper should be written in accordance with the thesis statement, and all the topic sentences should be related to it. For example, if the paper is about gun control, you can start your writing with the brief overview of the problem, why this issue is important in present-day society, etc. The thesis statement should claim your idea do you support or do you oppose this problem and why. Also, your introduction should include the grabber some fact that makes you think about this problem more closely. The Main Body Paragraphs You have to divide your essay into several paragraphs. Please, remember that one paragraph should develop only one idea. You do not have to jump from one idea to another since it will cause a mess in the heads of your readers, and they fill find your paper difficult to follow. Also, be sure to start writing each paragraph with a clear topic sentence that will express the main idea of the paragraph. Your main body paragraphs should include the arguments and evidence. Do not hesitate to include in-text citations if needed. If you write about gun control, be sure to include the recent statistics and the experts` opinions. It would be great if you could analyze the controversy over this issue and explain which point is correct. Your body paragraphs should be closely connected with each other with the help of transitions. In an academic essay, transitions serve as the glue that keeps all your ideas together. They will make your essay easy to read and your key ideas easy to follow. The tra nsitions are particularly important when writing the introduction and conclusion. Such transition words as in addition, moreover, what is more, on the contrary, comparatively, indeed, to summarize, and many others will make your writing smooth and coherent. You can also find a good 5 paragraph essay template available online and learn how to write a perfect essay. Conclusion Your conclusion is not only simple restatement of the ideas expressed in your essay. It should demonstrate the reader that you have achieved your goal. Feel free to emphasize the importance of your research. Your conclusion should not contain brand new information or citations. However, you can finish your essay with some thought-provoking idea that will leave the great impression in the reader`s memory. When your 5 paragraph essay is written, do not forget to proofread it and submit on time. We assure you that in the academic world, the delicate and creative approach towards writing 5 paragraph essays is the key to success! 5 paragraph essay outline template

Monday, October 21, 2019

Pro spanking in schools

Pro spanking in schools Introduction Pro spanking is a form of punishment that is encouraged by only a few in the 21st century; however this was a common practice in the early years. Those who advocate for corporal punishment, base their arguments on the need to discipline children, as an effective form of child rearing. Needless to say, pro-spanking is a debatable issue, which depends on how parents and teachers define this practice.Advertising We will write a custom essay sample on Pro spanking in schools specifically for you for only $16.05 $11/page Learn More For instance, some parents may define pro spanking as a mere slap, while others see the need to hit the child severally. Needless to say, in a society where crime rate is high, suspension alone, is not effective in cases of indiscipline in school; therefore, there is need to advocate for pro spanking as a form of discipline. This paper will discuss the importance of encouraging pro spanking in school. Advocating for pro-sp anking in schools Many countries such as the United States and Sweden have declared that corporal punishment has harmful effects on children; however these countries have suffered the consequences that arise from the ban of spanking. Kettle argues that since the ban of spanking in Sweden, child abuse rates rose over 500%, as a result the Swedish parents resulted to beating up their children, compared to the United States children, (Para 7). Deprivation of privileges and suspension as forms of punishment for children are not effective compared to pro- spanking. Pro spanking enables the child to understand the power of a teacher and his position. In addition, a child’s fear of pro spanking will act as a mechanism of maintaining discipline. The use of spanking in schools can only be effective when used appropriately as a disciplinary action; however over-using spanking may create a wrong impression for the student. Inflicting severe pain on a child, which leaves wounds and cuts is unacceptable and affect emotional well being of a child. However the correct use of spanking enables a student to understand his mistakes and avoid indiscipline practices. Millei, Griffiths and Parkers, emphasize on the need for behavior management, discipline, and management of the learning environment, therefore teachers result to different mechanisms of improving discipline, (2). As a result, discipline in schools maintains high standards, however it is important for the society to note the difference between pro spanking and physical abuse. Spanking causes pain to the targeted student, which aims at correcting his unethical behavior, whilst physical abuse involves use of force by an adult that can cause injury to the child, (Chang, Pettit, and Katsurada, 282).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More A study which involved interviewing college students regarding their attitude s towards spanking, revealed that: the respondents supported physical punishment in cases of indiscipline, (Chang, Pettit, and Katsurada, 282). Currently spanking is legal in several states of the United States, despite several critics facing pro spanking such as; a form of abuse, negative emotional effects and aggressive behaviors, discipline must be maintained. However pro spanking should not be misused, as it may create confusion among students, this traditional form of discipline should not be banned. Currently, it is the only method that can be successful, once used correctly. The book of proverbs 23:13 advocates for a child‘s discipline, whereby a guardian is encourage to embrace discipline, by the use of a rod, (Anthony and Canfield, 78). Refusal to embrace a child’s indiscipline practices, but instead administer punishment is a sign of love, once a minor learns that there are consequences for his actions; he will be reluctant to engage in unethical behavior. Whe n a child’s unethical behaviors are ignored by the school administration, there is a high probability that a child may not learn the importance of ethics; as a result, the possibility of delinquent behavior is high. Needless to say compared to other forms of discipline such as suspending, expelling or grounding a child, which all have short-term effects, pro-spanking has immediate effects and can be administered both in school and at home. When teachers administer pro spanking, wise students are capable of avoiding certain behaviors, which are likely to elicit punishment; in addition compliance from the child is fostered. Pro spanking in schools is a cost effective method of discipline, which does not require extra costs to maintain or administer, as compared to rehabilitation which may require high costs. Finally, a child can be disciplined with love at school, through the use of pro-spanking, when a teacher explains to the student the reason behind spanking, the student wil l avoid any behavior that could lead to the same experience, which inflicts pain. Conclusion Effective use of pro spanking in schools, fosters discipline, only if administered in non-abusive forms, which are safe and effective. When students learn that pro spanking can only be administered following indsciplinary actions, they will be in a position to accept the consequences of their actions.Advertising We will write a custom essay sample on Pro spanking in schools specifically for you for only $16.05 $11/page Learn More Needless to say, pro- spanking in schools must be handled with care, thereafter, positive character will be achieved in children. In addition, use of pro- spanking as a form of disciplining students in school, influences high grades, this is because the child is likely to devote his time on books, rather than in mischievous behavior. Anthony, Michelle and Canfield, Ken. A Theology for Family Ministry: B H Publishing Group, 2011. Web. http s://books.google.com/books?id=0rrYM8uOzm4Cpg=PA78dq=proverbs+23:+13+14hl=ensa=Xei=gXqKT43_IMrItAajleXaCwved=0CDoQ6AEwAg#v=onepageq=proverbs%2023%3A%2013%20-14f=false Chang, IJ., Pettit, Rebecca and Katsurada, Emiko. â€Å"Where and When to Spank: A Comparison between U.S. And Japanese College Students.† Journal of Family Violence: Springer Science+Business Media, Inc, (2006) 21:281–286.Web. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4hid=122sid=735efcc9-4f66-4944-9136-b3b2d06217b6%40sessionmgr14 Kettle, Theodore. Pro-Spanking Studies May Have Global Effect. NewsMax, 2010. Web. network54.com/Forum/198833/thread/1262937031/last-1263592600/Pro-Spanking+Studies+May+Have+Global+Effect Millei, Gregor., Griffiths, Tom, and Paerkes, Rebecca. Re-Theorizing Discipline in Education: Problems, Politics, Possibilities: Peter Lang Publishers, 2010. Web. https://books.google.com/books?id=79ujFPePbpkCpg=PA2dq=importance+of+pro-spanking+in+schoolshl=ensa=Xei=VGmKT8aiEcjcsg bL5bjbCwved=0CEgQ6AEwBA#v=onepageq=importance%20of%20pro-spanking%20in%20schoolsf=false

Sunday, October 20, 2019

Peter the Great

Peter the Great Free Online Research Papers Pyoter Alekseyevich, or Peter the Great, was the king of Russia in the Late 1600s and Early 1700s. Under his rule, Russia went under great change when he â€Å"westernized† society. He also achieved in government and politics. Peter the Great was a very powerful and influential absolute monarch. Peter the great had much strength. A notable area of strength was his military power. He reformed the Russian military. He westernized the military through officers brought to Russia. The quality of Russian artillery was improved. He also established military schools to train government officials and military officers. Peter the Great succeeded in many areas. He succeeded in social reformation, reforming government and politics and capturing more Russian territories. His work consisted of claiming territories on the Black Seas and on the Baltic, in order to establish direct links with central and Western Europe to end Russia’s isolation. His government and social structure remained intact until the Revolution of 1917. His remarkable military victories and the nature and impact on his reforms raised a lot of controversy in his time. Peter the Great had a huge impact on the Russian society during and after his reign. Before, Russia was controlled by Mongolians. Overthrown by Ivan the Terrible, Russia was no longer under their oppression. When Peter the Great took the thrown, he wanted to break the isolation of Russia. He reformed society and westernized the culture after taking a trip to the West. Peter decided to take on â€Å"selective westernization† of his country. He changed financial and political ways, he controlled foreign and domestic trade, and he strengthened the military and changed society in general. He also transferred the capital of Russia to the new city of St. Petersburg, where he later died. This also symbolized the Western orientation of Peter’s reign. The reforms of Russia were not only designed to strengthen Russia as a nation, but strengthen his rule. Peter’s methods withstood till modern times, and his reforms definitely had an impact on Russia’s history, caus ing Russia to emerge from its Byzantine-Asiatic medieval past. Peter the Great made a lot of changes to Russia, for the better. His reign was known as â€Å"The Great Reformation†. His rule was absolute monarchy. Although Russia’s reformations were good, all the changes were in his eyes. Peter demanded total loyalty. He punished those whole feel into disfavor or suspected of disloyalty. Peter the Great actually had his own son tortured and killed because he suspected he was involved with a plot to repeal his reformations and cooperate with Russia’s foreign enemies. Not only did he have unjust accusations, but he forced upper-class to wear western styles. He brought down the power of the richer upper-class and gave opportunities to the lower-class; the upper-class was not pleased with this movement. Peter the Great had a prominent impact on Russian society and history, and was a great ruler in his time. Research Papers on Peter the GreatAssess the importance of Nationalism 1815-1850 EuropeAppeasement Policy Towards the Outbreak of World War 2The Effects of Illegal ImmigrationQuebec and CanadaBringing Democracy to AfricaCanaanite Influence on the Early Israelite ReligionRelationship between Media Coverage and Social andPETSTEL analysis of IndiaArguments for Physician-Assisted Suicide (PAS)19 Century Society: A Deeply Divided Era

Saturday, October 19, 2019

International Business Law Assignment Example | Topics and Well Written Essays - 2750 words

International Business Law - Assignment Example In a contractual relationship, both parties can create their rights and obligations. In other words, either party can discuss the tasks to be completed, the services or products to be provided, and the consideration that would be exchanged. Hence, a contract is a mean of structuring relationships. As there needs to be a consideration present in a contract, and not much elaboration is present on the value of the consideration, there are a lot of flexibilities in the manner in which contracts are developed (Smithies, 2007). Contracts can hence help structure commercial relationships, as in many commercial transactions the several characteristics are noted:- The payment mechanism would vary and be subjected to negotiations between both the parties The deal needs to be explained and contracts can help to explain this The legal enforcement provisions would vary – for example for land purchases the statutes applicable would vary from what applies for employment agreement The applica ble law in case of disputes Contracts tries to keep several parts as informal as possible, as for daily functioning, it would be difficult to have a contract that is formal and speaks in terms of strong legal language. The applicability of contract can be used for almost any kind of transactions, provided the same is for a legal motive, the parties are capable of entering into a contract, and thirdly that there is some kind of consideration involved. Damages and remedies can be prescribed and per the appropriately of the transaction and also the intentions of both the parties. The laws applicable and the primary court of jurisdiction can be inscribed as per the convenience of both the parties Dealings in contracts of the commercial nature require communication of a daily basis. Using modern technology, contractual documents and official business related testimonials can be sent across through email. A contractual agreement would respect the validity of such documents, as contracts a lso consider electronic documents of a legal nature For the convenience of commercial transactions, contracts can also be in an electronic form and would be legally valid with digital-signatures of both the parties A contractual agreement can bind a company for taking up a business transaction The intention of a contract agreement is not to create a legal relationship. Many of the commercial contracts try to ensure that legal terminologies are kept out as much as possible. A contract should not create a legal relationship, but the enforcement of the contract is such that it should be capable of legal enforcement in case one party is unable to keep up with the promises meant for the other party. In case one party defaults, the other party can look for enforceability of their rights through legal mechanisms in order to ensure smooth conductance of business. Besides, when consumers buy goods or use services, in order to ensure that the quality of goods or services is maintained, the sa me guarantee can be provided through a contractual agreement. A breach of contract would arise when the terms and conditions of the contract are not met by one party. For contractual disputes to be settled common law, statutory law, constitutional mechanisms, international trade agreements or conventions, consumer law, etc,

Friday, October 18, 2019

Assignment 1 Essay Example | Topics and Well Written Essays - 1000 words - 1

Assignment 1 - Essay Example The chief executive officer is Tim Armstrong (AOL, Inc. 2013). The company is committed to conducting operations in ways that conserve the environment through reduction of energy consumption in computer servers, implementing energy-efficient data centers, reduction in carbon footprint, green building, and recycling of plastic bottles, toner cartridges and aluminum cans (AOL, Inc. 2013). The company has strengthened communities through employee volunteers, donation of computer labs, empowering consumers like users of Huffing post, supporting the advertising partners like through AOL network and advocating for internet integrity and safety (Benn and Bolton, 2011). The company has a diversified workforce that caters for wide range of interests and needs (AOL, Inc. 2013). In addition, the compensation is fair and employment practices prohibit discrimination (AOL, Inc. 2013). However, the company must increase resources committed to social responsibility activities by at least 10 percent of the annual revenues and use at least 5 percent of the profits in promoting internet safety and integrity values. The primary stakeholders have a direct interest in AOL, Inc decision-making and operations and include shareholders, customers, government, creditors, employees, strategic advertising partners, and communities (Benn and Bolton, 2011). The secondary stakeholders have an indirect interest in AOL, Inc operations and include labor unions, the media, competitors, advocacy groups, and research centers. The primary stakeholders are either positively or negatively affected by the decisions of the management while the secondary stakeholders are not directly affected by the actions of the management (Benn and Bolton, 2011). The primary stak

Joint Venture Assignment Example | Topics and Well Written Essays - 3000 words

Joint Venture - Assignment Example In doing so, it provides an insight into trade between UK and China, with a focus on joint ventures. The importance of trade between UK and China cannot be underestimated as Dr Kegang Wu, (director of Chinalink, an arm of Liverpool Chamber of Commerce which offers expert help to companies across UK looking to trade with China and Chinese companies seeking an entry into UK), points out : There are still only around 300 UK companies doing business with China. In Cologne in Germany there are already more than 1,000. The numbers in France and Spain are also in the thousands. ....Relationships between Europe and China are being forged across many sectors. ....It is also estimated that in a few years China will control a 25% share of the worldwide textiles market. At the moment the focus is very much on British firms doing business over there but that will change rapidly as more and more Chinese companies look to expand into Europe. (MC Donough, 2005) Joint ventures have been used as entry vehicles as well as modes of sustaining operations in China. To understand the benefits and losses of a joint venture between Tots bots and V-Baby, one needs a basic understanding of the definition of a joint venture, at least a brief acquaintance with the background of each company, and an idea of what other modes are available for a foreign investor like Tots bots to gain a foothold in the Chinese market. 1.1 Company backgrounds Established in 1991, V-Baby is a hundred per cent export-oriented enterprise located in Ningbo, very close to Shanghai. It is a brand owned by V-Baby LLC, an American company located in New York, and is a limited company. It deals in babywear from 0-24 months. All its styles are designed by designers in New York, while the sales and production are carried on by the Ningbo V-Baby. It employs between 100 to 500 people for its sales and production and 40 to 50 people for its research and development, and operates from well established production premises. It has an online presence, and its products can be purchased over the internet. It emphasises on quality, protection of children, and is environment-friendly. It seeks to make sales worldwide by adding to its current client base, increase its present revenue, and build a stable brand reputation. On the other hand, Tots bots was born in 2000 in Glasgow, and is the brainchild of a Scottish mother who decided to provide an effective, easy, environment-friendly and cost-saving alternative to disposable nappies. With a staff of merely 20 people and counting, this company has recorded phenomenal growth in sales, and a great brand reputation in UK and other European countries. Its products are also available for sale online, and it caters to the 0-24 months segment of babies, just like V-Baby and it similarly prioritises baby welfare by using chemical-free soft terry fabric for its nappies, perfect for better baby health. It is a nascent company with great growth potential that currently seeks to lower the cost of raw materials and manufacture without compromising on quality and possibly enter different markets as well as further segments of baby products. 1.3. What exactly is a joint venture and why this is the best option for both companies Joint ventures can be defined as legally and economically

Death Knocks Essay Example | Topics and Well Written Essays - 500 words

Death Knocks - Essay Example He has used puns and pratfalls heavily and carefully to channel succinctly a light and comical delineation of death. Putting it differently, he has successfully managed to manipulate death, such a serious issue into a funny and laughable matter. The play begins with a vivid description of Nat Ackerman’s house (Myers, 4). He stays in a two-storey building in Kew curtilage. The wall is covered completely with carpet. Inside the bedroom, there is a large divalent bed and a large dresser. The living room is richly furnished and colorful curtains all over. There are a number of pictures smartly arranged on the wall and an ugly likeable barometer. Just as the curtains are opened, soft music emerges from the background. It is at this time that Nat, who is a fifty-seven-years- old dressmaker with a baldhead is seen comfortably lying on bed reading a newspaper. At close to midnight, Nat hears a noise that startles him prompting him to stand by the window to lock at what is happening. Woody Allen portrays death as a funny and humorous character. In the way death acts out, he is seen as very friendly contrary to the real life situation. Both Nat and Death are equally humorous, when Nat confirms that he was not expecting Death, Death replies in a joking way by asking Nat if he was expecting Rock Hudson. Furthermore, in this play, Death does not have the full capacity and aggressiveness in executing his task. He willingly joins Nat in playing gin rummy game. There is an agreement that if Nat emerges the winner in the game, Death spares his life for extra 24 hours. On the other hand, if Nat loses the game, Death leaves with him instantly. Allen depicts Death as unthreatening and conversant by impersonating him as an ethnical image. That Nat can talk to Death, changes everything modifying death as approachable and less awful. When Nat borrows the idea

Thursday, October 17, 2019

Adidas Marketing Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Adidas Marketing Communication - Research Paper Example They also gave information about how they learnt about Adidas products. They provided information about the various channels that the company uses in order to reach them. Data that was collected for this study was from both primary and secondary sources. The primary data collection methods that were used include interviews, questionnaires and observation. Interviews were used to collect data about the marketing communication strategies used by Adidas. Both the employees of the company and members of the public were interviewed. Structured and unstructured interview questions were used to question the employees about the marketing communication strategies that the company employs in ensuring that its products penetrate the global market. The members of the public were also interviewed on their perceptions about the promotion, pricing, sponsorship, and other marketing strategies used by Adidas. Interviewing the participants was important in collecting first hand information for the study. Questionnaires were also used to collect information about the marketing communication strategies of Adidas from sportsmen, students, and other consumers. Another data collection method employed is observation. Advertisements of the company were observed in the media such as websites, television, and print media. Secondary sources of data such as books, business journals, and research reports were used in gathering information about the marketing communication strategies employed by Adidas. These secondary sources were important in understanding the history of the company and the market trends over the years. In this research study, data collected was both quantitative and qualitative. The data collected was analyzed in order to identify the various methods of marketing communication that Adidas employs and their impact in influencing consumer decisions over sports equipment and apparel. Through analyzing the data the study was able to reveal the

Health Program Evaluation Essay Example | Topics and Well Written Essays - 500 words - 1

Health Program Evaluation - Essay Example The questions will be as follows: For collection of data and information regarding the HIV/AIDS control, quantitative methodology will be employed by making use of questionnaire, in which there will be questions concerning HIV/AIDS and the control strategies that are considered much acceptable and resulting by people. Along with employing quantitative methodology, qualitative methodology will also be effective in getting information and answers to the asked questions, in which the research work and other written content by authorized writers will be assessed in order to get answers for the asked questions. Many research questions are the result of issues that are highlighted by the hypothesis. They also reveal experientially resulting constructs from initial experience (Hair, 1998). These questions support in recognizing the data, which is required and are able to serve as a foundation for the thorough analysis required establishing a model (Dillman, 1978). Altogether, the research questionnaire resolves different aspects of both propositions and is planned to assist the de-construction of system into its specific elements for establishing the normal nature of multi-cultural system (Dillman, 1978). The order of different questions can support to define the approach of evaluation and structure. It is suggested by the social theory that actions of individuals are in fact inspired by the response of actions expected to bring (Hair, 1998). Respondents are inspired to complete and thereafter, return questionnaire if benefits, cost and confidence are appropriate (Dillman, 1978). It should be ensured that respondents are properly rewarded for completion and thereafter returning the questionnaire. These rewards can depict positive regard such as offering thanks, seeking advice, providing tangible benefits, making the format of questionnaire interesting and offering social validation (Dillman, 1978). It is further suggested that the

Wednesday, October 16, 2019

Death Knocks Essay Example | Topics and Well Written Essays - 500 words

Death Knocks - Essay Example He has used puns and pratfalls heavily and carefully to channel succinctly a light and comical delineation of death. Putting it differently, he has successfully managed to manipulate death, such a serious issue into a funny and laughable matter. The play begins with a vivid description of Nat Ackerman’s house (Myers, 4). He stays in a two-storey building in Kew curtilage. The wall is covered completely with carpet. Inside the bedroom, there is a large divalent bed and a large dresser. The living room is richly furnished and colorful curtains all over. There are a number of pictures smartly arranged on the wall and an ugly likeable barometer. Just as the curtains are opened, soft music emerges from the background. It is at this time that Nat, who is a fifty-seven-years- old dressmaker with a baldhead is seen comfortably lying on bed reading a newspaper. At close to midnight, Nat hears a noise that startles him prompting him to stand by the window to lock at what is happening. Woody Allen portrays death as a funny and humorous character. In the way death acts out, he is seen as very friendly contrary to the real life situation. Both Nat and Death are equally humorous, when Nat confirms that he was not expecting Death, Death replies in a joking way by asking Nat if he was expecting Rock Hudson. Furthermore, in this play, Death does not have the full capacity and aggressiveness in executing his task. He willingly joins Nat in playing gin rummy game. There is an agreement that if Nat emerges the winner in the game, Death spares his life for extra 24 hours. On the other hand, if Nat loses the game, Death leaves with him instantly. Allen depicts Death as unthreatening and conversant by impersonating him as an ethnical image. That Nat can talk to Death, changes everything modifying death as approachable and less awful. When Nat borrows the idea

Tuesday, October 15, 2019

Health Program Evaluation Essay Example | Topics and Well Written Essays - 500 words - 1

Health Program Evaluation - Essay Example The questions will be as follows: For collection of data and information regarding the HIV/AIDS control, quantitative methodology will be employed by making use of questionnaire, in which there will be questions concerning HIV/AIDS and the control strategies that are considered much acceptable and resulting by people. Along with employing quantitative methodology, qualitative methodology will also be effective in getting information and answers to the asked questions, in which the research work and other written content by authorized writers will be assessed in order to get answers for the asked questions. Many research questions are the result of issues that are highlighted by the hypothesis. They also reveal experientially resulting constructs from initial experience (Hair, 1998). These questions support in recognizing the data, which is required and are able to serve as a foundation for the thorough analysis required establishing a model (Dillman, 1978). Altogether, the research questionnaire resolves different aspects of both propositions and is planned to assist the de-construction of system into its specific elements for establishing the normal nature of multi-cultural system (Dillman, 1978). The order of different questions can support to define the approach of evaluation and structure. It is suggested by the social theory that actions of individuals are in fact inspired by the response of actions expected to bring (Hair, 1998). Respondents are inspired to complete and thereafter, return questionnaire if benefits, cost and confidence are appropriate (Dillman, 1978). It should be ensured that respondents are properly rewarded for completion and thereafter returning the questionnaire. These rewards can depict positive regard such as offering thanks, seeking advice, providing tangible benefits, making the format of questionnaire interesting and offering social validation (Dillman, 1978). It is further suggested that the

Face-to-Face Versus Online Education Essay Example for Free

Face-to-Face Versus Online Education Essay Education is essential to the future of our society. Many adults, including scholars and teachers, are constantly searching for the best way to educate students today. Face-to-face education, being the genuine form, seems to be the first choice of many students. However, online education is becoming more popular and is being used more often at universities. Online courses are convenient for some who have busy schedules which obstruct them from attending face-to-face courses. Online education may be the most convenient form of education, but is it an effective form? Several valid arguments have been made by scholars and other individuals claiming it meets both of these standards. The main question students and scholars would like to know is whether or not one form is better than the other. There are several differences between online and face-to-face education. Lecture classrooms are common in universities. They are an easy way to teach a large number of students at once, however, many students dislike lectures because it places them in the majority. In a lecture classroom setting, students may not have the chance to communicate with the professor or even their peers. Students may feel shy and intimidated by the amount of people around them. The online discussions, chat rooms, and e-mail features in web-based classes makes it virtually impossible to avoid communication with fellow students or teachers. The social barriers which exist in face-to-face communication often seem to be non-existent in online communication and students feel a lot less pressured to speak up, or should I say type up. Online communication, however, does not allow for nonverbal cues and this tends to limit the quality of certain discussions and lecture notes. Some  students may feel they need to be face-to-face with the person teaching them in order to better understand and comprehend the material being presented. Being able to hear what the professor has to say can draw the attention of some and distract the attention of others, sometimes depending on the excellence of the professor. Students are encouraged to try web classes if they have trouble learning from what they hear and find it easier to comprehend what they read. The convenience of online learning is possibly its most brilliant quality. Students find it practical that they can attend a class while sitting in the comfort of their own home. Soldiers, pregnant women, and others with tight schedules are all able to complete their course work in a timely manner through web-based courses. A man who works full time as an assistant at law firm and wants to continue working, while attending classes so he can become a lawyer himself, may want to take online courses instead of face-to-face in order to accomplish both goals. I think situations like this one makes online learning brilliant since it opens doors of opportunity to certain people. By posting information in discussion forums up to several times a day, professors can keep students working, but the students can respond when they have the chance. Online courses allow convenience for time and patience also. Think about the amount of time you spend driving to school and walking to classes, or the frustration of trying to get to a class on time while searching for a parking space in which you wont be towed or ticketed. I spend up to twenty minutes of some school days driving in my car, congested with my vulgarity and frustration, searching for a parking space. Even with the beauty of all its aspects, some say convenience should not be an alternative to higher education. Even though convenience is a positive attribute about the online classroom, it may not be enough to provide for the social and educational needs of students. (Barakat) Students have claimed that they like the idea of not having to attend class but disliked the process of communicating in a delayed, impersonal manner.(Barakat) Through my online education experience, I have found that there are benefits  and disadvantages communicating on the web. Since times and meeting places are not specified in online group work, members of the group cannot make excuses on why they cannot attend. The assignments can be worked on by each group member on their own time. The group members can then cooperate with one another through postings or e-mail to equally combine their contributions. We dont have to worry about the group members who did not participate receiving credit (as commonly happens in in-class group work) because we submit only the names of those who participated in the assignment. Having experienced both online and face-to-face education, I have come to the popular opinion: Online education has its positive aspects in relation to convenience and quantity of communication, however, I believe that face-to-face education produces better quality of communication which, in the end, is more essential to the learning process. Online education is convenient and can grant students opportunity to communicate more often with their professors and peers through postings and mail forums. Face-to-face education allows students to learn in a more personal nature which may make the learning process easier and more enjoyable. Neither form of education has been declared the right, or best form. Different individuals have varied beliefs and opinions on which type of education is the best. In order to form an opinion as to which form of education is best for you develop a hypothesis and then experiment by experiencing both forms. Finally, ask yourself, Is online education as effective as traditional face-to-face education? References Barakat., Dr. Samer A. On-line Education Versus Classroom Face To Face Education. www.sharjah.ac.ae/academic/engineering/e-forum/Abstracts-htm/a2-4.htm#. Kindred, Jeannette. Thinking About the Online Classroom: Evaluating the Ideal Versus the Real. www.acjournal.org/holdings/vol3/Iss3/rogue4/kindred.html. Chamberlin, Sean W. Face-to-Face vs. Cyberspace: Finding the Middle Ground. Syllabus Magazine. Thu., Mar. 4, 2004. J. R. Bourne, A. J. Brodersen, J. O., A Model for On-Line Learning Networks in Engineering Education, Journal of Engineering Education, Vol. 85, No 3

Monday, October 14, 2019

Nuclear Energy And The Future Power Debate

Nuclear Energy And The Future Power Debate Thesis statement: Regardless of the various definitions of renewable, nuclear meets every reasonable criterion for sustainability, which is the prime concern. The main reasons are first it produces the most energy than any non-renewable resource, second high reserves of uranium are found on earth which is the raw material for nuclear reactors; third there is no release of greenhouse gases such as carbon dioxide, methane, ozone, chlorofluorocarbon during a nuclear reaction, fourth plutonium, a by-product of commercial nuclear plant operation, can also be used as a fuel, fifth the amount of waste produced is the least of any major energy production process and finally the nuclear fuel is inexpensive and easier to transport. The rise of global warming concerns throughout the world over the last ten years have led to a renewed interest in what was once considered a dead market-nuclear energy. After the Cold War, nuclear energy development was largely forgotten for many years until this r enewed desire among developed nations for alternative energy sources once again thrust the idea of nuclear power into mainstream consciousness. As the price of oil and global warming concerns both continue to rise steadily, a renewed interest in the clean-burning properties of nuclear power are becoming much more attractive. Although there are various risks involved when using nuclear energy, I will argue that nuclear energy is the best source of energy to replace oil and also I will argue that nuclear energy wastes are treatable, can be recycled and possess no threat to mankind. Among the various advantages of nuclear energy, its efficiency is by far the most important. The efficient use of natural resources is a major criterion in determining the environmental friendliness of a source of energy. It is a basic energy fact that the fission of an atom of uranium produces 10 million times the energy from an atom of carbon than does coal. Nuclear energy extracts by far more energy from the natural resource Uranium than does the exploitation of oil or any other natural resource. In 1950s Dr. M. Hubbard, Geologist at Shell, said that US Oil would peak in 10 to 15 years. He was laughed at and in the 1970s we ran out of Oil. His statement was based on a Discovery Bell Curve which said oil production continues to go up even after the oil discoverys drop off and that the rate that we run out of oil can be measured on the lack of new discoveries. Heres a quote from NEIs website: Nuclear plants are the lowest-cost producer of baseload electricity. The average production cost of 1.87 cents per kilowatt-hour includes the costs of operating and maintaining the plant, purchasing fuel and paying for the management of used fuel. These facts prove nuclear energy as the most efficient form of energy over its competitors, including oil, coal, wind, hydroelectric, and near-term solar power. Some people may be under the impression that uranium is a rare metal but its about as common as copper or tin and 40 times more common than silver. Sources of nuclear energy mainly uranium, on Earth are abundant, which makes this resource similar to renewable resources. According to the NEA (Nuclear Energy Agency), uranium resources of total 5.5 million metric tons and an additional 10.5 million metric tons remain undiscovered-a roughly 230-year supply at todays consumption rate in total. Bernard Cohens, Professor of Physics at Pittsburgh University, 5 billion year estimate is based on extracting uranium from seawater, which the Japanese have already shown to work. Cohen calculates that we could take 16,000 ton per year of uranium from seawater, which would supply 25 times the worlds present electricity usage and twice the worlds present total energy consumption. He argues that given the geological cycles of erosion, subduction and uplift, the supply would last for 5 billion years wi th a withdrawal rate of 6,500 ton per year. He comments that lasting 5 billion years, i.e. longer than the sun will support life on earth, should cause uranium to be considered a renewable resource. Among the many benefits of nuclear power, the main advantage of nuclear power has over other methods is that it is a clean way to produce energy as it does not result in the emission of any of the poisonous gases like carbon dioxide, sulfur dioxide or nitrogen dioxide. In todays world when pollution of the atmosphere is one of our main worries, an option such as this is definitely preferable compared to burning of fossil fuels which causes so much of pollution (Dujardin 2007). Also, the creation of nuclear energy doesnt contribute to environmental issues such as global warming as it doesnt release carbon dioxide in the atmosphere like the fossil fuels do. More importantly, fossil fuels reserves across the world are bound to get exhausted at some or the other point of time. Going by the alarming rate at which we are using them, it is predicted that, the coal and oil deposits across the world are expected to finish by end of this century. On the other hand, the uranium deposits on the planet are to continue for a long time, and even if they end alternative sources in form of plutonium and thorium also exist. Nuclear energy is also considered to be renewable depending on the type of reactor that is being used. The special type of reactor design called a breeder reactor can create or refine radioactive elements as a part of its functioning (Young, 1998). There are breeder designs that, once operating, can refine uranium, turning even natural uranium into fuel-grade uranium that can be used by other standard reactors. Some breeder designs create plutonium as a byproduct, which can be used for either power generation or in nuclear weapons. Currently, there are 442 reactors operating in the world, 130 of which are in the United States. Another 12 are being built in foreign countries. With the current technology, only 1% of the energy available in uranium is able to be captured by thermal reactors. This energy makes up between 11% and 18% of the total energy available in the world. Developing technologies that would allow us to capture more of this available energy is at least 15 years away, b ut with incentives, these advances could be a realistic part of our future. The potential is not the only part of the advantages of nuclear energy. The uranium is reasonably cheap to mine, and easy to transport to reactors around the globe, making nuclear energy relatively inexpensive to produce when compared to conventional methods of energy production. The average finished cost of nuclear energy is between 3 and 5 cents per kilowatt, and the cost has dropped over the last 26 years, while the cost of other forms of energy has risen steadily over the same period of time (Makhijani Saleska, 1999). The potential is not the only part of the advantages of nuclear energy. Regardless of the various definitions of renewable, nuclear power therefore meets every reasonable criterion for sustainability, which is the prime concern. Concern about the proper disposal of nuclear wastes is one of the most controversial aspects of nuclear power. Nuclear wastes are radioactive and so long-lived that very special arrangements must be made for disposal. The focus and controversy are about high-level wastes, which are the minority of waste from a reactor but comprise the majority of the radioactivity. The waste is generated when utilities remove the spent fuel. The spent fuel rods are very hot and contain both remaining radioactive fuel and other highly radioactive fission products. The plant operator must shield the rods with water by placing them in tanks or ponds at the reactor sites. Industry has to maintain control and is responsible for storage until the final disposal site can be arranged. In the United States, utilities store all spent fuel temporarily at reactor sites. No permanent depository for high-level wastes exists. Industry argues that the management of wastes has been very successful. They report that there have not been any releases that have had adverse impacts and the costs are internalized. Despite their claims of success, their remains significant concerns of long-term disposal. Both, the disadvantages and advantages of nuclear power plants have to be taken into consideration when determining whether this source of energy is efficient for development of power or not. While the critics of nuclear energy have been citing the various nuclear power plant disasters that have occurred in the past as one of the main reason for refraining from use of nuclear energy, its proponents are confident that it has the ability to sustain the energy requirements of the entire world, in a safe manner. Overall, however, I believe that the use of nuclear energy greatly outweighs any other sources of energy.

Sunday, October 13, 2019

Paul’s Case: A Study in Temperament by Willa Cather Essay examples --

A Symbolic Perception Imagine being entrapped in a life that you did not feel you belonged in. That is the story of Paul in â€Å"Paul’s Case,† written by Willa Cather. He lived in a suburban home where everyone seemed the same and there was a feeling of despair. Paul, who was a young man, felt that his father, teachers and classmates misunderstood him and therefore were unworthy of his company. In the story there are many symbolic elements. Flowers, for instance, symbolize Paul’s personality and life. The parallel between the boy and the flowers is made by the author many times throughout the short story. In the beginning of the story Paul has a meeting with the teachers of his school because he was misbehaving. For the meeting Paul shows up wearing â€Å"clothes [that] were a trifle outgrown . . . [with] a red carnation in his buttonhole† (49). This shows his total disrespect for authority because he is going to get disciplined; and the teachers thought this â€Å"was not properly significant of the contrite spirit befitting a boy under the ban of suspension† (49).† The flower he wore shows that he does not care about school or his teachers: his teachers felt â€Å"that his whole attitude was symbolized by his shrug and his flippantly red carnation flower† (50). The principal also noted his conceit as he left the meeting and bowed which was described to be â€Å"a repetition of the scandalous red carnation† (51). It is almost as if the flower is his strength and reminds him of his ne...

Saturday, October 12, 2019

The Intersection of Race, Sexual Orientation and Religion in the Gay Co

Intersectionality is a relevant theory for some gay, lesbian or bisexual individuals. Intersectionality studies "the relationships among multiple dimensions and modalities of social relationships and subject formations" (McCall, 2005). The theory argues, pursues and considers how gender, race, sexual orientation and other categories of identity interact on many and often concurring levels of social relationships, therefore allowing discrimination and social inequity. Intersectionality explains how the notion of social injustice, such as racism, sexism, homophobia, and belief-based bigotry such as religion are not independent of one another; instead, they are interconnected, and thereby reflect â€Å"intersectionality† in regards to social relationships. Humans are multifaceted beings; we move, maneuver and adjust, to present different and appropriate representations of ourselves to others, based on the circumstances. Perhaps we look for a reflection of ourselves within the groups with we associate. We strive to understand ourselves, in part by the people with whom we come in contact the most, namely our family, friends and co-workers. Race, sexual orientation and religion, individually, are hot bed topics of discussion, but how do each one of those issues, or all of them intersect in the life of someone who is gay, lesbian or bisexual, and how do those individuals manage those identities as they negotiate the multicultural experience that we call life? Does culture have an impact on the identity of homosexual persons? To what extent may devotion to a particular faith cause discordance between gay and religious identities? The research examines, and attempts to determine what effect racial identity, sexual orientation, an... ...d Participants of a Gay-Positive Church. Journal for the Scientific Study of Religion, 39(3), 333. doi: 10. 1111/0021-8294. 00028 Schulte, L. J. , & Battle, J. (2004). The Relative Importance of Ethnicity and Religion in Predicting Attitudes Towards Gays and Lesbians. Journal of Homosexuality, 47(2), 127-142. doi: 10. 1300/J082v47n02_08 Tajfel, H. , & Turner, J. C. (1979). An integrative theory of intergroup conflict. In W. G. Austin & S. Worchel (Eds. ), The Social psychology of intergroup relations. Monterey, CA: Brooks/Cole Pub. Walton, G. (2006). "Fag Church" : Men Who Integrate Gay and Christian Identities. Journal of Homosexuality, 51(2), 1-17. doi: 10. 1300/J082v51n02_01 Ward, E. G. (2005, September). Homophobia, hypermasculinity and the US black church. Culture, Health & Sexuality, 7(5), 493-504. doi: 10. 1080/13691050500151248

Friday, October 11, 2019

How Does Shakespeare Use Representations of Speech and Other Dramatic Effects to Introduce Iago’s Character?

Shakespeare portrays Iago’s character in the play ‘Othello’ with villainous content by using dramatic effects and specific representations of speech in order to engage the audience to witness this deceitful, dishonest and disturbing man. Iago portrays himself as an innocent and rejected man with the use of powerful and emotive language such as ‘despise me’ and ‘abhor me. ’ The abrupt language used by Iago enables the audience to witness his disgust after Roderigo accuses him of withholding some information from him about his own finances.Iago acts the innocent and threatened character by stating ‘if ever I did dream of such a matter, / Abhor me. ’ The phrase ‘abhor me’ is a use of hyperbole used by Iago, where he exaggerates the issue of not being trusted by Roderigo. Here, the audience is able to see how Iago exaggerates things to a great level and it allows them to believe Iago will behave in this way for the m ajority of the play.Connotations of jealousy are revealed frequently throughout the play, especially within Iago’s first speech between himself and Roderigo, of how he was dismissed as lieutenant in favour of ‘Michael Cassio, a Florentine-/ A fellow almost damned in a fair wife. ’ Here, Iago claims that Cassio will have a wondering eye and is likely to stray from his job, proving how untrustworthy he is. He claims Cassio ‘nor the division of a battle knows/ More than a spinster, unless the bookish theoric. Shakespeare’s powerful use of imagery and asyndetic listing here, when Iago refers Cassio to a ‘spinster,’ reveals connotations of him being an inexperienced soldier as much as a spinster woman is inexperienced in love. The use of asyndetic listing also infers jealousy as Iago is listing the many reasons why Cassio should not have been promoted. The term ‘bookish theoric,’ refers Cassio to be an inexperienced and unknowled geable man on the battlefield, except from the theory he learnt about war in books.Here, the audience can witness Iago’s jealousy, which foreshadows the vengeful acts he performs later on upon certain characters within the play. Juxtaposition is also used when Iago describes to Roderigo the many reasons why Cassio should not be lieutenant, as he claims Cassio’s soldiership is ‘Mere prattle without practice’ compared with he who is ‘worth no worse a place,’ claiming he deserves no lower rank than lieutenant and subordinate to Cassio. This, aswell as showing jealousy, reveals Iago’s blunt arrogance towards being cast aside for the promotion. This may enable the reader to both take pity on him and understand his upset of being verlooked, or disagree completely and believe he is too confident for his own good. Shakespeare introduces Iago as a master of manipulation in the sense that he dominates the conversation when speaking to Roderigo.Th is may be because Roderigo is seen as Iago’s right hand man and is easily manipulated into believing and sympathising with Iago because of the way Othello treated him. In response to Iago’s speech that is full of connotations of jealousy and deceit about the dismissal of the promotion, Roderigo responds by stating ‘by heaven, I rather would have been his hangman. This enables the audience to see how honourable and trusting Roderigo is to Iago as he does not question the latter of how he may be wrong and also does not judge Iago’s aggressive nature towards Cassio and his experience in battle. The metaphorical use of the phrase ‘I rather would have been his hangman,’ is largely ironic as this, again, foreshadows Iago’s actions later on within the play upon those who, in particular Othello, deceived him. Aswell as the manipulation Iago empowers over Roderigo, he also has a financial hold upon him.Roderigo uses the simile ‘as if the s trings were thine,’ where he states that Iago has been using his money as if it were his own. In response to Roderigo’s accusation, Iago replies by saying ‘Sblood, but you will not hear me. ’ Instead of apologising to Roderigo for abusing his trust in looking after his money, he accuses Roderigo of not listening to him. It is here that Iago begins his long speech revealing his jealousy and he was betrayed, allowing the topic of the theft of the money to be forgotten.Shakespeare allows the audience to witness another vengeful side to Iago where he says the promotion seems to stem from favouritism and academic prowess rather than seniority, in which he believes there is no reason to love the moor. After Roderigo claims he would ‘not follow [the Moor],’ Iago responds by saying he will ‘follow [Othello] to serve [Iago’s] turn upon him,’ meaning he will eventually get his own back and will not ‘truly’ follow him due to the pain and deceit this has caused him. The phrase ‘Were I the Moor, I would not be Iago’ infers that Iago would not want to be himself if he were the Moor as he is of lower status.Iago would also not be true to himself he were sucked into the Moor’s ways, so he would continue to serve Othello, but will conceal his true feelings. Shakespeare also portrays Iago’s bitter behaviour when he declares to Roderigo, ‘in following him, I follow but myself,’ meaning he will look after his own interests instead of doing what is best by the Moor, which also portrays him as a self-serving character. His self-serving character is proven in the scene two when informing Othello of Roderigo spreading foul reports about the general. He claims Roderigo ‘spoke such scurvy and provoking terms against [Othello’s] honour.Iago’s double dealing nature proves he is untrustworthy, deceitful and a trouble stirrer, which is ironic as previously he was speaking of how he was treated unkindly and believed Othello was the deceitful person within the issue of the lieutenant promotion. The manipulative power Iago has over Roderigo must be strong if he is unaware of the great stirring Iago is conducting behind his back. Iago’s true representation is best portrayed by Shakespeare with the use of degrading, vulgar and taboo language in order to cause trouble when informing Brabantio of Desdemona’s deceitfulness in order to take revenge upon Othello.Upon arriving at his house, Iago orders Roderigo to ‘poison [Brabantio’s] delight†¦ incense her kinsmen†¦ Plague him with flies†¦ throw such changes of vexation. ’ These dynamic imperatives reveal connotations of rather harsh pain, suffering and destruction, enables the reader to visualise the two men trying to cause much distress, worry and anger to Brabantio before informing him of his daughter’s disappearance. Iago can be seen as a very self-centred character as the revenge he wants to be conducted upon Othello, means another person, Brabantio, will also be hurt during this vengeful act.It also shows how Iago enjoys causing much chaos and mayhem amongst people to witness their reactions for entertainment, and to possibly show he does not want to be the only character who has been deceived. After Brabantio calls out to the two men, Iago immediately uses his vulgar language to explain who Desdemona is with when stating ‘you have lost half your soul†¦ an old black ram is tupping your white ewe. ’ At first Iago portrays his sorrow towards the senator when saying ‘you have lost half your soul’ as if he pities him. The vulgar description ‘an old black ram is tupping your white ewe’ reveals rather degrading and racist imagery.The ‘black ram’ is in reference to the moor, portraying him to be a dirty, old man who is having relations with a pure and innocent â⠂¬Ëœwhite ewe’ which is in reference to Desdemona. The audience can see that this use of zoomorphism infers rather negative qualities about the moor before he has even been introduced into the play. The use of zoomorphism occurs often throughout the first act when Iago graphically describes the sexual relationship between Desdemona and Othello to her father. Iago states to Brabantio that his ‘daughter and the Moor are now making the beast with two backs. The constant use of animalistic imagery and reference to specific animals, infers that the two characters are having a very sexual relationship and may not be together for love. This phrase is also a use of antithesis as the ram and ewe differ completely, similarly to how Desdemona and Othello differ in race and ethnicity. The degrading language used reveals Iago’s total disregard for Brabantio’s feelings and status in society, proving once again the manipulative nature Iago has and the enjoyment he receiv es when causing someone else great distress.Shakespeare also uses religious imagery within the play when Iago declares to Brabantio: ‘the devil will make a grandsire of you. ’ This imagery can also be seen as racial as the devil was often depicted as black, which proves he is referring Othello to the devil. Once Brabantio finds his daughter is in fact missing from his house, Iago decides this is the time to flee, showing his distrust to Roderigo by leaving him to fend for himself.He claims ‘it seems not meet, nor wholesome to my place, to be produced†¦ against the moor,’ where he means he cannot be seen by Brabantio as it may threaten his official position if he is brought forward as a witness against the Moor. Iago, and his double dealing ways, tells Roderigo that he ‘must show out a flag and sign of love. ’ The metaphor used by Iago here, conveys to the audience that Iago will support Roderigo from a distance but will not support him in person, but he later informs Othello of Roderigo’s supposed deceitful ways.Shakespeare uses a variety of different language techniques in order to portray Iago’s villainous character with such content. Zoomorphism is used frequently when Iago is referring to Othello which shows his racist and vulgar language, especially when describing the sexual relationship between Desdemona and Othello. The audience is able to see how Iago revels in the mayhem and distress he causes amongst characters including Brabantio. This shows the cruel and manipulative streak he has.

Thursday, October 10, 2019

Week Assgn

Mixed Methods Lori Hudson Walden University Mixed methods research is combined with qualitative and quantitative research methods which consist Of the quality and emphasize measurement and variables (Dentin & Lincoln, 2003). In this paper, I will provide information about mixed methods and what type of designs, timing, and data collection that was used by Tortes. I will also discuss the theoretical lens that will be used in the study. Will also discuss the data analysis, which will deliver bendable information and the rationale as to why mixed methods were used in this particular article.Design Using the mixed methods research article by Tortes provided in the Learning Resources, briefly describe the type of design and the timing of the data collection. Theoretical Lens Briefly describe the theoretical lens that underlies the study. Be sure to support your points with scholarly support. Data Analysis Briefly describe the data analysis procedures used in the study. Be sure to support your points with scholarly support. Rationale for Mixed Methods Explain the rationale for using the mixed method design in this study.Be sure to support your points with scholarly support. Conclusion Your conclusion section should recap the major points you have made in your work. However, perhaps more importantly, you should interpret what you have written and what the bigger picture is. Remember your paper should be 2 – 3 pages not counting your title page and reference page. Please do not exceed three pages of content. Save your Application as a â€Å". Doc† or â€Å". RTF† file tit the filename APP+your first initial+last name.For example, Sally Ride's assignment filename would be â€Å"Appeasers†. Use the â€Å"Submit an Assignment† link, choose the Week 9: Application basket, and then add your Application as an attachment. References Always include references. Be sure every reference is in PAP format with a hanging indent. Also, every citatio n should have a reference and vice versa. Use the PAP manual, the Citation Guide or some source to verify your format. PAP is very specific about punctuation and how elements Of the reference are presented.

Wednesday, October 9, 2019

The Difference Between the High School System and Graduate Research Paper

The Difference Between the High School System and Graduate Institutions - Research Paper Example One of the similarities of the different college-level paths is that each enhances the communication ability of the students in the level of advancement. However, the higher the level, the more advanced the communication. Students from graduate level have better communication compared to the other levels considering that it is the highest of all, therefore, the environment ensuring that individuals advance in their written and oral communication mechanics and techniques (Kis and Park, 2012). Additionally, the college and graduate levels usually offer specialized education system in which students in such institutions study in various fields and areas of specialization, making them more informed on the various study topics in which the students are specialized (Kis and Park, 2012). In the case of high school; however, students study many subject areas with little or no specialization in a particular field. The approach of education in such a perspective limits the aspect of identifyin g the strengths and weaknesses of a student in a particular field of study (McCauley, 2007). Advanced placement institutions usually offer a similar curriculum to that of the high school, only that the exemplary students get an opportunity to take examinations approved by the board. Such an aspect enhances the student’s understanding of the different subject areas examined. Despite being affiliated to the high school curriculum, Advanced Placement colleges offer specialized examinations to its students, bringing about an aspect of specialization as observed in the case of colleges and graduate institutions.

Tuesday, October 8, 2019

Case study Assignment Example | Topics and Well Written Essays - 1000 words

Case study - Assignment Example However, profit and loss account does not provide information about future. (1.b) Profit and Loss Account Review: When looking at the profit and loss account of the Modern Furniture of both years, there are some items that are worth considering for decision making. The gross profit has declined by 10.75% from 2011. The major reason is the increase in the inventory cost. The other important thing to notice is that, there is a sharp decline of 5.8% in the net profit from last year which clearly indicates that there are no effective controls over the cost. Specially, salaries, maintenance and cleaning costs have increased to a significant amount. In addition to the facts mentioned above the Modern Furniture has also paid a bank interest of ?5200 due to the bank overdraft facility availed by the business in 2012; whereas, there was no such facility in the previous year. Marketing cost has also increased to ?51,500 from ?45,000 which is normal in a growing business like Modern Furniture. (2.a) Purpose of Balance Sheet: As the profit and loss account shows the results of revenue and expenses for the whole year, the balance sheet reflects the financial position of the entity on a particular point of time including the details of total assets, liabilities and owner’s equity. ... It is a picture that shows the strength and weaknesses of the business. (2.b) Balance Sheet Review: There are many observations in the balance sheet. The liquidity position has deteriorated since last year. There is no cash balance available at the end of year 2012. Investment in the non-liquid assets such as inventory and prepayments has increased together with the investment in receivables since last year. In addition to this Modern Furniture has also availed the bank overdraft facility so, there are major problems regarding liquidity. The business is holding more inventory than the previous year due to the growth in the business. Higher inventory levels will counter the threat of stock out at the price of higher inventory cost. The business has also made heavy investment of ?70,550 in fixed assets keeping in view the future expected demand. The overall position of the business is reasonable except the liquidity issue which requires prompt action from the owner. To overcome the cur rent situation the business should make investment in the liquid assets such as cash and securities otherwise it will be difficult to pay the liabilities in due time. (3 a) Purpose of Cash Flow Statement: Cash flow is also one of the most important parts of the financial statements which reflect all the receipts and payments made by the company during the financial year. The purpose of preparing the cash flow statement is to ascertain whether there are sufficient cash flows available to finance the operations. Cash act as a blood to run any organization. If the business is unable to produce sufficient cash, there will be going concern threat due to severe liquidity problems. The most important of all three activities in the cash flow statement is the