Environment Analysis for Boost Juice Bar Essay - 994 Words

Environment analysis for Boost Juice Bar Summary 1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes: (1) Economic environment, the economic factors influence consumer behaviour. (2) Technological environment, externals in technology that affect company’s performance. (3) Political and legal environment, factors related to policy and law that influence company’s operation. (4) Cultural and social environment, consumers’ behaviour and life style that have effect on business. 2. Competitive situation analysis: wether a company is in free competition, oligopoly, monopolistic competition or monopoly market. To understand this†¦show more content†¦b. The increasing price of banana: banana is one of the main ingredients of Boost’s juice and smoothies. The stably high price of banana is pushing the cost of Boost’s production up hence shrinking its profit. Boost has not increased price of any product yet, but this factor needs to be considered. (2) Technological environment: since Boost’s production does not require advanced technological support, the technological environment is friendly to Boost. In the other hand, a creative web page design group has provided a fun, friendly and attractive homepage of Boost, which helped to build a good impression on costumers. (3) Political and legal environment a. Regional groupings: with the agreement of CER (Closer Economic Relations), Boost is access to tax free imports of ingredients from New Zealand. This agreement benefited Boost with cheap fruit and milk product supplies. b. Freedom of competition: according to section IV of â€Å"Trade Practices Act 1974†, companies in Australia, including Boost, are under protection which ensured a free and competitive market. Boost has as equal opportunity as other companies in the industry. (4) Cultural and social environment a. Australians’ diet: Australia is a â€Å"big† country. Young Australians are growing bigger compared with the older generations. Boost’s low fat smoothies and sugar free juice are perfect combinations to Australian’s diet preference. This created an advantage in Boost’s marketingShow MoreRelatedBoost Juice3010 Words   |  13 PagesLiterature  Review 3. Executive  Summary 3.1 Product Range 4. Branding 5. Situation Analysis 5.1 International Environment Analysis 5.2 Marketing Situation 5.3 Management Situation 6. External Environment Analysis 7. Strategies 8. SWOT Analysis 9. Marketing Objectives 10. Strategies 11. Marketing Mix 12. Product Differentiation and the Product Life Cycle 13. Measures of Success 14. Recommendations 15. 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Therefore the numbers of potential and existing direct competitors are on riseRead MoreBoost Juice Marketing Plan5727 Words   |  23 Pages[pic] Company: Boost Juice Target Country Market: Singapore Contents 1.0 Introduction 1.1 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 1.2 Company Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.0 Key Issues in Entering Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.1 Political 2.2 Economical 2.3 Cultural 2.4 Technological 2.5 Social 3.0 Implications.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3.1 Product 3.2 Price 3.3 Place 3.4 Promotion 3.5 Process 3.6 PhysicalRead MoreBusiness Objectives Of A Robust Health Bar Essay2440 Words   |  10 PagesIntroduction 4 Management Structure 4 Business Objectives 5 Micro and Macro Environment 5 PRODUCT PLAN 6 The marketing plan. 7 OPERATIONAL PLAN 8 Financial Plan. 12 â€Æ' Executive Summary Robust Health Bar was established in 2016 with the key purpose of fitness. 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